04.11.2020 | Latest

fair digitalized

fair digitalized

The embedded world 2021 goes digital

This year everything is different. And next year too. Embedded World 2021 in Nuremberg has just been cancelled. To be more precise, the fair was not really cancelled but moved to cyberspace and extended by two days. After SPS and electronica, the next trade fair heavyweight in our industry is now going into quarantine.
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Hard times for the exhibition organizers but great praise for Messe Nürnberg for not letting the exhibitors fidget for long and already informing them that they can save themselves the time-consuming stand planning. Embedded World 2020 was the first corona victim before the big lock-down. Dark ghost stands without staff, too many relaxation areas as stopgaps and hardly any international visitors did not want to risk a second time next year.


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How do you feel about virtual trade fairs? Don't we already use virtual trade fairs every day? Where do we get information about news and details of new products? On the Internet, of course, by googling around, of course by webinars. What added value will virtual trade fairs offer us?

For me, a trade fair like Embedded World is every year above all the opportunity to meet a lot of acquaintances from the industry, suppliers, customers, partner companies and old colleagues from all over the world in one place in three days. I use a trade fair to make and maintain personal contacts.

The greatest benefit of a trade fair for me, however, is to get background information that goes far beyond the product innovations presented in public. The most important news from the market, about innovations or the competition can often be found out over a beer at a stand party after the fair or during the day at a coffee party away from the stands. The most interesting and lasting contacts in this respect I have made personally at trade fairs over many years.

I still can't imagine how this personal level from person to person at a virtual trade fair should work. What will the virtual coffee gossip look like? Where will the virtual stand parties take place? I am already curious.

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