ETA Heiztechnik GmbH

Mr. Tischler, do you read the mission statements of your business partners? How important are such statements like "owner-managed, medium-sized company"?

Dipl. Ing. Tischler: " This is not the first thing I look at. First of course comes the quality of the products, a reliable service. But in a long-term relationship, which we have been cultivating with Ginzinger electronic systems for years now, one clearly experiences and appreciates the advantages of an owner-managed company compared to companies listed on the stock exchange. And that in good times as well as in bad. Large companies are under even greater economic pressure, have to pay attention to their share price every day and therefore often make decisions that one would not expect as a business partner".

Can you precise that?

Dipl. Ing. Tischler: "I recently read an article about the oil industry. Because of the low oil price, these companies are currently making enormous savings, both in personnel and in investment. To put it bluntly, you could say that the industry is saving itself to death. In any case, this article warned of the imminent disaster that could result from this radical austerity policy. After all, what happens if one day the price of oil rises again, but the necessary resources are completely lacking?"

Does an owner-managed company react differently in times of crisis?

Dipl. Ing. Tischler:  "Yes. It's no secret that our industry is also suffering due to the low oil price. But we, as an equally owner-managed company, are not reacting with radical staff reductions. Together with our employees, we pay attention to socially acceptable solutions. This means that we reduce overtime and existing holiday surpluses and look for part-time solutions. We are doing this because we are already preparing for the next upturn, and for this we need our proven workforce. Of course, we also pay attention to costs, profitability and efficiency. But in times of crisis, a listed company is forced to react quite differently.

Do you see advantages from your experience if your business partners are also owner-managed companies?

Dipl. Ing. Tischler: "This combination definitely makes sense. To put it bluntly: equals and equals do like to come together. This applies to both suppliers and customers. After all, in addition to the dependence of stock market-oriented companies on the share price described above, large companies often suffer from not being able to make decisions quickly enough. I am speaking here from my painful experience with large companies. When I finally say in our company, after previous, extensive and necessary discussions, "This is how it is done, then this is how it will be done from now on". Decisions at large companies take far too long, and that is simply no longer possible in our fast-moving times. The market demands quick decisions, n

Back to the topic of vision. What is the vision of ETA Heiztechnik?

Dipl. Ing. Tischler:  "We defined this years ago and it is defined in one sentence in a simple and understandable way: We want to become the largest biomass boiler manufacturer in Europe. We have been working consistently towards this goal for 15 years. And thanks to the many satisfied customers, the high quality of our products, the service quality and the competence of our staff, we are well on the way to achieving this goal. Of course there are always setbacks, but the goal remains unchanged. We know where we want to go."

Finally, one more question: What do you think are the most important points in the cooperation with other companies?

Dipl. Ing. Tischler: "I take as an example the person Ing. Herbert Ginzinger. We have known each other for many years now. And as with many other business partners, we have not only a business relationship here, but also a friendly one, which rests on three pillars: Honesty, reliability and quality. This is what Mr. Ing. Ginzinger stands for. And these three values are the basis of every company mission statement. More is not needed. But to really live these values is hard enough. But owner-managed companies do it easier than large companies."

Thanks for the talk.